Why CMOs Need to Understand NFTs

Yes, this is another NFT story, but it is not what you think.

This isn’t a story about how making a digital piece of art and selling it as an NFT could net your company an eye-popping $69 million. And it not a story about how you should launch into the NFT world this instance.

But it is a high-level review of the potential in the NFT space and why it matters to businesses large and small.

And full disclosure: I am still very skeptical about the scalability over the next five-to-ten years, but the potential is there for…